Olaplex offers a professional-grade hair care system designed to improve hair health and manageability, with a particular focus on bond building and repair. Here's a breakdown of their offerings:

Bond Building Technology: Their core innovation is the patented Olaplex Bond Building Technology, designed to reconnect broken disulfide bonds within the hair structure. This can be especially beneficial for hair weakened by chemical treatments (coloring, relaxing, straightening), heat styling, or environmental damage.
Limited Product Line: Unlike many brands, Olaplex focuses on a core set of numbered products for a targeted approach to hair repair:
Olaplex No. 0 Intensive Bond Building Hair Treatment: Primer for boosting the effectiveness of subsequent Olaplex products.
Olaplex No. 3 Hair Perfector: At-home treatment for repairing and strengthening hair between salon visits.
Olaplex No. 4 & 5 Bond Maintenance Shampoo & Conditioner: Daily use formulas to cleanse, condition, and maintain hair health while continuing the bond-building process.
Additional products include styling treatments and targeted solutions for specific hair needs.
Focus on Professional Use: While they offer at-home products (like Olaplex No. 3), Olaplex is often used in professional salons alongside chemical services to minimize hair damage.
Benefits: Users report benefits like increased hair strength, improved manageability, reduced breakage, and enhanced shine.
Overall, Olaplex caters to those seeking professional-grade hair repair solutions, particularly for hair weakened by chemical treatments or heat styling. Their focus lies in bond-building technology to strengthen hair structure and improve overall hair health.