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Ouidad is a haircare brand known for its curly hair expertise, offering salon-quality products and techniques specifically designed to cleanse, condition, and enhance curls.

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Company Overview

Founder

Current Ownership

Founded Date

Company

Merge Date

Location

1984

2018

United States

Tags

topical products, salon products, cruelty free

Overview

Ouidad offers a comprehensive line of hair care products designed specifically for curly hair. They focus on enhancing and defining curls while promoting healthy hair. Here's a breakdown of their product offerings:

Hair Typing System: Ouidad uses a curl typing system to categorize products based on curl characteristics (looser spirals to tight coils) to ensure a personalized approach to curl care.

Cleansing & Conditioning: They offer various shampoos and conditioners, many sulfate-free, to cleanse, condition, and address specific curl needs like hydration, frizz control, or volume. Popular options include the Advanced Climate Control Defrizzing Shampoo and Moisture Lock Leave-In Conditioner.

Styling Products: Ouidad boasts a wide range of styling products like gels, creams, mousses, and foams to define curls, control frizz, and achieve various curl styles with different levels of hold. Their styling products cater to heat styling protection as well.

Specialized Treatments: Deep conditioners, hair masks, and targeted solutions are available to address specific concerns like dryness, damage, or color protection.

Climate Control: A unique aspect of Ouidad's line is the "Advanced Climate Control" collection, formulated to address frizz and maintain curl definition in varying humidity levels.

Salon-Quality & At-Home Care: Ouidad offers both salon-grade products for professional stylists and a user-friendly line for at-home curl care routines.

Overall, Ouidad caters to those with curly hair, offering a complete system for cleansing, conditioning, styling, and treating curls. Their focus lies on curl definition, frizz control, personalized care through curl typing, and addressing the challenges of curly hair in various climates.

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