
Pureology offers sulfate-free, vegan hair care products formulated to protect and enhance color-treated hair.
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Company Overview
Founder
Current Ownership
Founded Date
Company
Merge Date
Location
2001
2007
Nicolas Hieronimus - CEO of L'Oreal, David Greenberg - CEO and president of North American zone
United States
Tags
topical products, salon products, vegan, cruelty free, mineral oil free, paraben free, sulfate free
Overview
Pureology offers salon-quality hair care products formulated specifically for color-treated hair. They emphasize sulfate-free formulas and vibrant color protection, while addressing various hair needs. Here's a breakdown of their offerings:
Shampoos & Conditioners: Offered in a wide range, sulfate-free, and often categorized by hair type (e.g., Hydrate for dry hair, Strength Cure for damaged hair) to cleanse, condition, and protect color vibrancy.
Leave-in Conditioners & Styling Products: Sprays and treatments formulated for detangling, adding moisture and shine, enhancing curls (if desired), and providing heat protection while minimizing color fade. Their Color Fanatic Multi-Tasking Leave-In Spray is a popular all-rounder.
Strength & Hydration: Pureology addresses both color protection and hair health concerns, offering lines for both strengthening damaged hair and deeply hydrating dry hair.
Focus on Vegan Formulas: Many of their products are vegan-friendly.
Award-Winning: Pureology is known for its high-quality formulas and has won awards in the hair care industry.
Overall, Pureology caters to those seeking high-performance hair care to cleanse, condition, style, and protect color-treated hair, with a focus on sulfate-free formulas, vibrant color care, and addressing various hair needs.