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Softsheen-Carson is a leading brand for Black hair care, offering a wide range of products designed to nourish, manage, and style textured hair.

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Company Overview

Founder

Current Ownership

Founded Date

Company

Merge Date

Location

Edward  & Bettiann Gardner (softsheen), Abram Minis (Carson)

1964 (SoftSheen)
1951 (Carson)

1998 (SoftSheen), 2000 (Carson)

Nicolas Hieronimus - CEO of L'Oreal,  David Greenberg - CEO and president of North American zone

United States

Tags

Black founded, topical products, drugstore products

Overview

Softsheen-Carson offers a wide range of hair care, hair color, and styling products designed specifically for people of color, particularly those with textured hair. Their product lines cater to various hair types and needs, from relaxed and natural styles to braids and weaves. Here's a concise overview:

Hair Care: Shampoos, conditioners, leave-in conditioners, deep conditioners, and styling products formulated for relaxed, natural, transitioning, or curly hair. Popular lines include Dark & Lovely and Care Free Curl.
Hair Color: Permanent, demi-permanent, and temporary hair color options designed for rich, vibrant color results on dark hair. They also offer color care products. (Note: Their hair color line is often under the Dark & Lovely brand.)
Styling Products: Gels, creams, sprays, and setting lotions to define curls, control frizz, and hold various styles. Popular lines include Let's Jam! and Wave Nouveau.
Relaxers: Chemical relaxers for straightening or perming textured hair. (Note: Relaxers are a higher-maintenance process and should ideally be done by a professional stylist.)
Affordability: Softsheen-Carson is known for offering a broad range of hair care solutions at accessible price points.

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