Invest in Melanin Haircare: Own a Piece of a Black-Owned Haircare Brand

In a market saturated with haircare options, Black woman owned natural haircare brand Melanin Haircare has made notable strides and stood out among the bevy of competitors. The brand has partnerships with a number of retailers including Ulta Beauty, Ulta Beauty @ Target, Sephora, Sephora Canada, Selfridges & Co, Space NK, and Cult Beauty. Additionally, it boasts a strong social media presence thanks in part to its founder's high profile YouTube channel and glowing reviews from thousands of users.

Founded in 2018 by natural hair vlogger Whitney White and her sister Taffeta White, family-owned Melanin Haircare offers five core products formulated with high quality ingredients evaluated against EWG standards to ensure non-toxicity. Whitney's own haircare journey, the brand's effectiveness, and its transparency with consumers has aided in building a large, loyal fanbase.

Now, Melanin Haircare LLC is onto a new frontier - the founders recently announced an opportunity to invest in the company and "own a piece of the Melanin Haircare pie" via Wefunder! With such a robust customer base, Melanin Haircare looks to raise $1M to "help bridge [its] production costs needs, and meet [its] massive consumer demand". Additionally, these funds will aid in resolving out-of-stock challenges, driving innovation and expanding marketing efforts.

Through word of mouth and social media marketing alone, Melanin Haircare's growth trajectory is already one for the books and this community round aims to take them further. Here are a few points from the Wefunder page:

Female/minority-led, international and award-winning haircare brand.
Earned $1M within first 12 Months of launch with ZERO traditional advertising spend.
$23.5M Lifetime Revenue.
240K D2C Customer Base (# excludes B2B customer base)
Revenue growing 2X/yr for at least prior 6 months

Major investors in the company include VMG Partners ($3.75M investment) and CircleUp ($3M investment). For this current community round individuals can make a minimum investment of $250, and so far the response has been impressive. As of May, the LLC has smashed this community round's investment goals, reaching $320,000+ after opening it to the public.

A black woman with long voluminous curly black hair wears a grey sweater and sits with her hands claspec loosely under her chin. She is smiling and wearing red lipstick. Towards the bottom left of the image is a bottle of yellow oil and a container of white product with a pink lid and both items have the word "melanin" written vertically. — Melanin Haircare LLC CEO and founder Whitney White

Founders Whitney and Taffeta also provide clarity on Wefunder:

This opportunity is available to domestic and international investors, barring a few exceptions
Investments are in the form of SAFEs, i.e. Simple Agreements for Future Equity. This means that the amount and worth of the shares is determined at the next priced financing when the market will set the price of the preferred stock
With a SAFE there is no payout frequency - in the event of an IPO or sale, investors are paid out as an owner of the company (Taffeta clarified that they do not envision an IPO).
The founders project their next VC raise to close within the next 18 months

For those wanting to support this brand or simply invest in the multi-billion dollar haircare industry at an early stage, there is still time. Visit the Wefunder page to support the growth of a Black woman led and founded brand. We look forward to seeing Melanin Haircare's growth, and other investment opportunities from Black-owned brands in the future.